Laura Y Daisy Panaderia Mexicana

     Elizabeth is the owner of this Panaderia Mexicana business. This business has been in Eugene, Oregon for 15 years and Elizabeth has been a worker for this business for some time and finally bought the business for her family. The products sold at this store are more common Mexican candies, breads (handmade), birthday and other events, cakes and piñatas for parties. Mostly this store is known for their bread that is made in the store and distributed to local businesses and food trucks that service the area.

(Elizabeth y su esposo son los propietarios de esta panaderia,localizada en Eugene, Oregon; y ha estado establecida por 15 anos. Elizabeth habia sido empleada de esta panaderia hasta que hace poco tiempo tubo la oprtunidad de comprarla. Los productos que se venden en esta tienda son : pan mexicano recien horneado dia a dia, dulces mexicanos, pasteles para cumpleanos y ocaciones especiales, ademas de piñatas entre otros.)

     This store sees a lot of different cultures and nationalities visiting the store from Florence, Roseburg and as far as Bend Oregon. People travel far just to get a taste of the special bread made by Elizabeth and family. When asked about what challenges they have encountered while running the busines she had said that, the prior owners did not advertise too much and she is taking action to advertise more, especially on the social media side and get her store name out on the market. This has been a challenge since it’s a new business for her, and she is still learning the many processes of business aspects and the many ways of free and non-free advertising in the community.

(Esta panaderia tiene clientes de diferentes partes de Lane County, como Florence, Roseburg, y aun desde Bend, Oregon; la gente viaja desde lejos solo para saborear el rico sabor del pan hecho por Elizabeth y su familia. Cuando le pregunte que retos han encontrado desde su adquisicion del negocio, ella me dijo que los duenos anteriores no hacian mucha publicidad del mismo, por lo que ahora su esposo esta usando el internet para poder promover su panaderia y atraer mas gente de todas las culturas que viven en Eugene, Oregon. Esto es un reto para ellos ya que estan aprendiendo el proceso de publicitar en la comunidad en forma gratuita y no gratuita.)

     The other challenges Elizabeth is facing in this business is the times of heavy traffic and times where there is little or no traffic during the day. The awareness of the community was a big factor for her as well due to the offset location of the business from the busy main road. Elizabeth is determined to keep this business a float for more than the next 10 years if possible. She encourages people from all over Oregon to stop by and try her bread and see what she has to offer at her store. This business is open Monday-Sunday from 6am to 9pm 2160 11th ave. Eugene, OR 97402.

(Otro reto es dar a conocer la localidad de la tienda, ya que su ubicacion no esta muy a la vista de la calle principal. Elizabeth es una persona muy positiva y trabajadora por lo que su negocio se mantendra y prosperara por los proximos 10 anos si es possible. Ella invita a toda la comunidad en Oregon que visiten su panaderia y prueben su pan con autentico sabor mexicano. El negocio esta abierto de Lunes a Domingo de 6:00a.m a 9:00 p.m.) 2160 11th ave. Eugene, OR 97402.

by Craig Kenney

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