If you’re a marketer and haven’t established positive marketing funnels to traffic your deals, then you’re not very concerned with your end results and your prospected numbers. As I have learned in the past, setting up funnels and pushing traffic through can be harder than it looks, As you know, you have to push all of your potential clients through the funnel. If you’re not performing on the social media side or advertising, then your average ticket sale just might be in the negative for sales. Social media has made increasing numbers of marketing sales in the last 10-20 years, reflecting in major profits. Today the numbers of potential clients gained from social media is one out of every four persons reading your material or visiting your products page. Can you imagine if we changed that number to one out of every two prospects actually buying products or landing on your page?
As we view the chart above, we can see how our funnel works and why the presence of social media awareness is crucial for funneling. If there is no product interest in the market, then there is no competition because there is no need. Keep marketing your products and get results through funneling and social media awareness as much as you can. This introduces you to the public and gets your name and brand out for the world to see.
Many people these days are looking at getting started into a new career as an entrepreneur, and most don’t have the available funds to become what they want in life. For someone with almost average credit, there is always a credit card with your name on it waiting for you to sign for it. As we look at and study people in this world, they are only human and are always searching for something better in life and most will spend a pricy amount to get there. Debt through credit cards is not always the route to go when needing large amounts of cash for creating your new self to the world. In fact, the debt from the amount you need could put you further in debt if you can’t make your entrepreneurship work like planned. The percentages on credit cards are unbearable at the least and will damage your credit further if unpaid. Debt seems to be a big concern in the world, especially when used in the wrong ways. I started out as an entrepreneur spending hard cash. I could only borrow to become one of them and of course, I’m in debt again, but I will find a way out and become the entrepreneur I am. As most entrepreneurs say, if you can’t take action today there will be no tomorrow, taking action is an action taken while in need of something and most of us are in need of something, and most are not taking action. Be what you have always wanted to be and change your life for the better. by Craig Kenney
We see many marketers gaining thousands of social followers and growing their awareness on the social platform, these types of marketers aren’t aware of just who they’re following or who are following them. When we actually take a look at the number of followers, we might see unfamiliar languages that we don’t understand, so why are they following if they don’t speak your language, or you don’t understand their language, this happens to be what we call paid traffic? This is where someone you hire will start building your social accounts with people, not in your niche (a brand or product you offer) and these people only value themselves as a follower, but for no other reason. These followers will maybe like some of your posts or products, but most of the time will not interact with you due to the fact that they have nothing to offer you in return. These followers are not a good idea if you’re trying to sell your product or services.
As we start marketing we want to have genuine followers and choose these followers ourselves so we can see what the followers are interested in, this will help and increase our sales if we are targeting the right types of customers in our niche. Try to be smarter and find the follower’s you need to better your marketing experiences online with social media.
Many people today are searching for the perfect career to work from home, most are looking at the new laptop lifestyle systems, most of the courses for the laptop lifestyle are about developing and structuring a business of your own, online. Laptops have been a big savior to many starting their online businesses and have created generous incomes for those people. Just about 90% of all people in the world have a laptop or computer and have access now for WIFI use, laptops are not new technology but as many people can see! The internet is overflowing with people. As I mentioned in one of my past blogs, it seems to me that the internet has become a big gathering of online friends and businesses just communicating for the first time. This interaction makes it possible to communicate to other countries from a click of a button.
People now can sit at home or on vacation and finish contracting work or marketing to others, using the laptop lifestyle systems, and enjoy their free time under the sun. Meanwhile, most people with regular jobs are having to go back and forth to work for someone else. The laptop lifestyle is not only for the rich, but for those that can and want to take action and move forward in life with new perspectives and goals. Many people today struggle to move forward in their lives due to what we call a comfort zone, see most people do the same things day in and day out and that gets comforting and becomes a normal routine. As we step out of that comfort zone things get a little stressing and makes us wonder why we took that step in the first place, and start to doubt our plan of attack into the unknown. It is very normal to get stressed in these types of situations, especially when it’s something new in your life, when we move forward through this time of action, the action becomes less stressful and then the excitement starts rolling in as life starts to change in a positive way for us.
Blogging actually started back in 1983, many people didn’t understand the meaning of it, and what it might have turned into today’s times. But later in 1990’s, blogging started to get more popularity and the real start of digital blogging began. Many people were unsure of what to blog, or how it even worked, but as time went by, everyone started learning how to put their thoughts on the computer for everyone to read. Blogging does take a lot of patience and understanding of what people might want to hear, but as people listen to each other and as we communicate with each other we start understanding what the needs are of others that are listening to our blogs. Some blogs can be short and sweet and some could be a novel, but the point of the blog is to get your potential customers attention so they come back and read more of your blogs and potentially purchase something that you’re offering. As we look back to when there weren’t any computers and learn how they communicated back and forth back in those days, blogging type letters were printed and messengers came and picked up the messages for delivery.
Learn to blog and keep your potential customers interested in what you have to offer, and keep it simple. Blogging actually helps the mind, relax, so start blogging and start communicating with others.
As we venture out looking at some of the top marketers today I have recorded one of the biggest mistakes out there, you see, as we grow as marketers we tend to try to do everything ourselves to create 100% profit and this actually hurts the performance of our business. We as marketers cannot do everything ourselves, can you imagine starting your lists, sending emails, getting yourself out there on social media and or having the right marketing plan to advertise your business and or products? This job is not performed by one marketer today. Teams are set up just to perform all of the many steps needed in marketing to make cash start flowing.
Can you imagine tackling all of these positions of marketing yourself? That, will just not happen. If you try to be all of these people, in all of these positions, you won’t have a business to run. This is by far the biggest downfall of any marketer today, but like they say if you can use other people’s time and other people’s money, all of these positions could be filled by the appropriate person on a team. You have to leverage other people to strategize your main objective in the process of marketing a good business.
Day 1 of 10 to achieving a positive set goal
(Goals to achieve)
Day one, should be the most important day in your life when setting up a goal to reach financially. This day should include a mindset in which there is no turning back, from this day forward the past is in the past, and the future starts now. The mindset is there for you to keep positive thoughts while you transition out of the past ways of thinking. Always keep in your mind one picture and only one picture of you working your hardest to make your first dollar and keep this thought as a token of why you started to make the changes in your life for the better. As you go through your day, get a notebook and start writing down your achievable goal, also, write down what you think your obstacles might be that you have to overcome. On a separate piece of paper or more, write down your goal in one sentence and place these papers where you can visually see them like in your car or office or where you are the most, and as you go through your day, always glance over and read what you wrote as your goal on that piece of paper this will allow your mindset to be set on your goal.
Day 2 of 10 to achieving a positive set goal
Day two, should start out with a positive mindset, remember to put a smile on your face and have a happy attitude towards others just because it’s addictive and you won’t be able to stop the upbringing attitude. Greet others with respect and you will receive the same in return, reflect onto others about your plans and give them the confidence they need to get motivated in their lives as well. As we achieve this mindset and our bodies are relaxed the negativity seems to dissipate.
Day 3 of 10 to achieving a positive set goal
Day three, get the paper with your goal on it that you wrote and take a look at your obstacles and try to figure out which is the biggest obstacle for you to overcome and reach your goal. If it is financial that’s the biggest hurdle that you’re not alone because about 82% of all people that have wanted to be and are today entrepreneurs have had the same concern and began finding ways around this problem. Finances to start and create a business quest is not easy sometimes and involves some thinking on your part of what you might want to sacrifice to get yourself to the next stage in your life. Sacrifice meaning something you can change in your normal day to day process that would help you financially take the next step. When I changed the way I was thinking about this step, it was easier to find the correct way to concur what I needed financially.
Day 4 of 10 to achieving a positive set goal
If you have completed the last 3 steps in this process than the next 6 steps will come as a surprise as we venture into our elaborate lifestyle as an Entrepreneur finding (ourselves) in the process. This step involves getting in touch with yourself and others and interacting with like-minded people to help concur your ability to stay on your path while engaging with others that need some advice from you, as they proceed with their journey to their goals. Social media has become such a large fan based economic structure needed for all businesses, so as we speak of content to sell to customers, we think of what they want (what are their needs), this gives us an idea of what we can sell each valued customer. Helping others is what we are here for! Being an entrepreneur and creating a life outside the normal (job market) for ourselves, this entrepreneur path lets us be in charge of our own finances and direction in life. Get busy at this stage of the entrepreneurship and get social on the internet marketplace, creating a name for yourself on the social media market.
Day 5 of 10 to achieving a positive set goal
Stress comes with the designing of our future, especially as an entrepreneur, we weren’t born as entrepreneurs, but it’s what we want to be; and to get there we have to get out of our day to day comfort zone. Our comfort zone consists of things we do every day without change and meaning, and get us nowhere in life, but (ordinary), and for most of us, we want to break that wall of ordinary and make a path for the new us. This means stress, and is because of the new processes we are going through and steps down a road we have never traveled before (just like starting a new job). Stress is part of life and many can override stress and not have it affect the daily life processes, but for many starting something new, stress will be there and we will overcome it by performing actions more than several times, causing our minds to think that the situation is normal, and our minds relax more day to day. Starting a new life is not always easy and is stressful in many ways, but when we learn to adapt, life becomes easier and more exciting. Staying positive will help reduce stress and actually create more friendships along the way.
Day 6 of 10 to achieving a positive set goal
Content is the aspect of every social media marketer and this creates value, in a way that attracts the customer. Many websites and social media marketers display content in a non-valued way for websites and create what we call BR (Bounce Rate), and this term will actually hurt the performance of your website due to the number of people looking at your site and clicking back off your site. This is why fresh content and page development is very important in attracting new prospective clients. If you were to spend a generous amount of money to create a website, and then see your bounce rate go through the roof, you would probably be pretty upset with the designer of the website, but in fact, it’s the content you provided to the website designer that is causing the problem in the first place.
Day 7 of 10 to achieving a positive set goal
Marketing is the main key to any marketer making money either on the Internet, TV, Newspaper or other, you can’t just make a website and expect people to get to your website without some means of traffic. Marketing without traffic is like you opening a checking account, but not putting money into the account for you to spend, seems silly, but many marketers don’t know how to market and advertise to get the potential customers coming to their websites to purchase products. There are many types of traffic you could be running to your website, some are good traffic and some not so good. Traffic comes in many ways and most of the good traffic is traffic you have to pay for and most of the time it’s not cheap. As we previously talked about content, the content really matters,, especially when it comes to paying for high-quality traffic, there are cheap and or free traffic sources. The free ones are just that “free” and not worthy of the numbers they represent, on the other hand, you can get cheap traffic and as noted before the content on your page must be fresh and really reliable for any of the cheap traffic to even engage in your content. Content is everything and the way it’s displayed, strategically on your website depends on the amount of engagement you receive.
Day 8 of 10 to achieving a positive set goal
(Understanding customer needs)
Understanding what your customer wants and expects from you can be difficult to figure out, especially when they get on your website than just click back off, in this day and age, we need a tool that will capture your customers from your website directly into a funnel system where you can market to them directly and send them offers through emails. There are many programs on the internet that we can pay to allow us to use their platforms for our customers, a few of these types of programs are Aweber and Getresponse, these two programs are easy to use and available in monthly payment installments. The idea is the same for most of these types of email systems, when someone lands on your site, you have less than one minute to impress them and get them to be your subscriber; and these programs allow you to do just that. Understanding what your customer is looking for is the key to your success in making money.
Day 9 of 10 to achieving a positive set goal
Understanding the way our customers think and the needs they are looking for are not easy to determine, as we look in the past and present, we see customers that go to the store to purchase the product they want, and seem to find what they need in a store that has just about everything a customer would want in one location. Now we can try to have the biggest website in the country, but that’s just not enough to handle what our customers are expecting from us when using the internet for shopping. This is why we need a program called a CRM (customer relationship management ) program, as we look at what this type of management programs has to offer, we see that we can interact with the customer in many ways, to determine what they are interested in and give them a direction provided by our resources. This way of separating customers inside the program makes it a lot easier to determine what to put in front of the customer for purchasing, most of these new programs tell us so much about the customer. Now that it’s not hard to send a customer the wrong product, keep the customer’s needs close to your heart and you will see how well your marketing numbers change for the better.
Day 10 of 10 to achieving a positive set goal
(What is funneling)
When we come to the final steps in the marketing business, we look at what is called a marketing funnel, just about all funnel systems are created equally in the aspect of collecting customers through a process of funneled steps. When you look at a funnel from the top, we see the large opening at the top, and this opening is getting customers aware of the types of products you are offering to them in the marketplace. As these customers become more and more interested in the offer, we see them funneling down into the funnel, as our customers keep considering buying a product from us, it keeps them in our funnels and out of someone else’s funnel. We keep their focus on the content and product so customers are more likely to finally make a balanced decision, and make a purchase from us due to our due diligence in keeping them attracted to the offer. When we provide excellent products and service to our customers, they will always keep coming back and giving us feedback on what other things they’re looking for in the near future for purchases.
For many years now people have been following the marketing business online and watching the progression of these businesses as they grow throughout the social media market online, as we become an online business owner, we have to take careful consideration of what processes are needed and what tools might help us. For example, in order for you to be on the internet, you’re going to need to have a website and content on it, and traffic directed to your website. These steps are crucial for you to be able to market on the internet, the next parts would be to find the types of traffic that you need for your specific type of niche (service or product you’re offering). Once these processes are in place, you have to be able to keep track of your potential customers and their needs, and this is what many call a CRM (Customer Relationship Management) program.
This type of program allows you to really define what your customers looking for and more specific details of when your customer may want to purchase future products, and the time that the customer purchased from you. All of these factors are needed when trying to keep customers satisfied so they repurchase from you in the future. In business, it’s always best to have a daily planner to keep track of potential clients and schedule your one on one conversations. Planners are very inexpensive and can keep track of your customers and your interactions. Below is a list of needed items for the creation of your very own online business:
- Think of a catchy website name
- A laptop or PC would be best for marketing your products on the internet
- Go to godaddy.com and see if that domain name hasn’t been taken
- Go to hostgator.com to get your web hosting program
- Find a website creator that will build your website pages and content without flaw
- Find the mentor to help you make the right decisions in your marketing business is key to your success
- Finding out what is good or bad traffic for your website
- Keeping a positive mindset if some of these actions get stressful
- Finding the Wright CRM to fit you and your customer’s needs
- Using Google Analytics to monitor your website’s actions on the internet
- Usage of a daily planner to keep track of new customer’s times and dates is needed to become a great entrepreneur.
Most people think that most online marketers know what they’re talking about, but do they really put it into perspective for you or do you have to hunt around to clarify what they are saying? Most people hear what they want to hear, and make decisions based on those words without actually opening up their ears and really listening to the concepts, and really paying attention to what’s being said. People are in a need to hear the answer they want right away in the conversation, and this action leads to being misled in many directions. Everyone wants to help their income by any means possible, but when people are talking about how to change it by creating an online business, people seem to rush into it and wonder why things aren’t working like they were told. Online marketing is a science and even the best marketer didn’t learn everything in a couple of months and start making money the next couple of months later. Marketing takes patients, stress and a lot of willpower, to hold you through the stages of marketing for the beginner.
Marketing is a science, If you’re not ready for the challenge with stress, then marketing is not for you. For those with the willpower to complete something you’ve started and created and the income you want in life, a marketing career is for you. There are people with different perspectives of marketing waiting to spill their information on you, some people get overwhelmed by the information being planted into their minds by the marketing gurus and they get lost soon after getting started in an online marketing business. The biggest advice from me is to listen to many versions of the same topic and pick one you can relate to and take that knowledge and create what you desire in life to build your dreams!
As I spend each day becoming an Entrepreneur with a Sociologist mind, I watch and study the market and people and my studies show that many people are stuck in what I call, a loop, within this loop are 70-80% of people only interested in getting by and not pushing themselves to achieve a greater self well being. The reason for this is mostly depending on education, people with an average education or lower, rarely push themselves to become something they want to be in life and fail due to the finances they have created working at an average or lower employment job. The other 20-30% of people know that to achieve something in life, it takes action, and sometimes quite a bit of money to get started. This would be a term we call “The Entrepreneur” and involves creating an income for yourself from your own hard work, by creating a following with many people and using your own ability to create something that other people want in a way to help them succeed in reaching their goals in life. When I go to the store once in a while for food or other things and I see people with different lifestyles and nationalities, with good hearts looking for a way to get out of the situation there in financially. They think they can only dream about getting there because the dream seems far fetched as an impossible goal to reach, and this way of thinking creates low self esteem for those people.
When I see how these people are thinking, It reminds me of myself about 20-30 years ago when I was in the same situation, but I changed the way I looked at myself and my job and started searching for my inner-self and where I wanted to be in the future; and took a step in the direction I wanted to go. This one step was not easy, but I knew if I stayed going the same direction in life, there was not going to be a way I could retire on just social security since I was not saving any money along the way, and I needed to make that change now! Whether it sacrificed my time socializing with others or trying to save money to pay my way into a new life for the better. People have to start making the right decisions in life and creating a future for themselves or there will not be a secure future. Having positive people in your life to give you positive advise, makes a big difference in achieving a goal that’s not far fetched. Money only helps you pay your way into your goal, but only your positive thoughts and actions are going to make your goal achievable. Everything is achievable in life, only if you believe in yourself.
People climbing their way to becoming an Entrepreneur are experiencing the many ways of getting to the top financially faster by partnering with affiliate companies. It is true that you can well overcome your financial status by selling other affiliate product’s? But wouldn’t you rather create a product on your own, and create your own dreams and goals? Other affiliate products don’t really sell well due to their appearance on the market for so long already. When starting an affiliate position, the products that they want you to sell have already been sold by thousands or more people who have been in your same shoes as a starting entrepreneur. People have sold the same product so many times that there is no more value in the product and this is a way for you to lose on your investment as an affiliate. If you check the stats on the internet of the given affiliate links you will see how the product has affected the market, and what percent the product is still valued at when searched on the internet. If this is a new affiliate product created this year than your percentage for the product on the internet will be very high and still in demand.
Research is the Key to any entrepreneur using affiliate marketing products. While I had most of my affiliate products on my website, not knowing as a starting entrepreneur, I never did any research of any of the 30 products and available links provided by the affiliate company because I had no idea of how things worked. As I advertised in many ways and directions on the internet, there were no hits to any products, the money spent to advertise and the negative profits sent an (alarm ringing in my head), that something is wrong! And I was on a mission to find the problem. You have to watch your numbers in this business, by the means of what you’re spending v/s traffic to get to your product online and the get the return on investment.
Two numbers are the most important numbers to watch in any business, your advertising to sell the product and the return of the sale of the product, you can spend a hundred dollars in advertising, but the return must be 60-80%; As your return increases so should your advertising costs for the product. While marketing other affiliate products or even your own you need to set budgets and never exceed that budget, It’s easy to say, I’ll spend a $1000 today and wait to see what returns back to my wallet, but the many times you use this theory, you will find out that you will be broke soon and never really cared to run a business like a business. Numbers are everything in business, there are large profits to be made in the affiliate industry if you manage and identify the right products, and manage your budget correctly. If you were to create products on your own you might just see the difference in profit since you won’t have to split that cost with an affiliate.
People in the United States complain about their finances, thinking that if they did nothing other than to win the lottery that everything would be perfect. I saw a couple walk into a Jack in the Box the other day while I was sitting down to eat with the family, and the family brought their mother-in-law to join them, and when they sat down to eat dinner the girlfriend/wife pulled out lottery tickets and passed them out to the three family members, and they were all hoping for a win. Now, I wouldn’t say they were dressed for the occasion, but they looked like they had better odds winning the lottery to better their finances in their lives to make a change or difference. If we were to look at the graphs we would see about 87% of all Americans are looking for a solution to their finances, just to see these types of people out there reminded me of why I started this quest for myself, and the reasons are the same. Most of these people don’t want to accept the fact that in order to get someplace new in their lives they have to take a step in the right direction, this step is the hardest for many, due to the changes that are needed on a daily basis. To keep training your thoughts and keeping your mind on your goal in order to get there is difficult at times, many think that it takes being rich to get you richer in life, and that’s not the case. It is true that you have to have money to make more money, but the way you use that money to fix your situation depends on your determination to change yourself and your ways financially.
As I drove to the supermarket another day I heard another person as he was putting the groceries into his car, the guy was on the phone talking to someone and he was telling the other person on the phone that he has no money and no gas, and spent what he did have on the food he just put into the vehicle, I don’t know about you but it doesn’t seem like this guy’s finances are in order. Too many people are going down the same road/direction in life, but don’t understand one simple rule, In order for you to get ahead in life (you need to invest in yourself) in most cases, this could be a very small cost but will change your life forever.
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